When it comes to shopping malls in the Middle East, the figures are mind-boggling. Driven by the GCC countries, the number of shoppers, shopping malls and money going through retailer's tills is going through the roof.
Shopper's paradise

Toys are more than playthings. How they work and how they encourage children to interact are important for a chil's physical, mental and emotional development. They are also a steady line of merchandise for retailers
Toys are big business

October 6, 2006
It is crucial that between the ages of one to five, a child is nurtured correctly, as this stage of growth determines behavior in subsequent years. Thes playtime is a perfect time to bond with your child
Education through play

Through play a child develops an understanding of themselves and those around them, as well as developing the ability to communicate with their peers and adults. It is therefore crucial that betweeen the ages of 1 to 5 a child is nurtured correctly, as more often than not this stage of growth determines behaviour in subsequent years. This is an essential part of child development, acknowledged by Toy Fair Middle East set to take place at the Dubai International Convention and Exhibition Centre 13th – 15th May 2007
importance of child developement through play

Iconic UK toy retailer Hamleys is planning to open at least six stores in the Middle East as part of a bid to expand internationally. The 250-year old company has signed a franchise agreement with regional retail group Daud Investments, to open up shops in Kuwait, Saudi Arabia and Emaar Properties’ upcoming Dubai Mall.
Hamleys toy store seals Middle East agreement

Entrepreneur launches the educational Rahala Board Game at Toy Fair Middle East
Dubai May 22,2006: Dubai is the perfect hub to create new business and achieve commercial recognition. For many first time exhibitors here today, this is the perfect opportunity to find regional distributors and buyers.
Entrepreneur launches the educational Rahala Board Game

Discover 40 Centuries of Middle Eastern History at ME Toy
Dubai April 16th, 2006: Middle East Toy Fair is set to play host to the very old and the incredibly new when it opens on May 22nd. Featuring everything from educational games, that chart the history of the Middle East through to the latest FIFA World Cup and Asian Games merchandise, toy and baby product; buyers will be able to source the latest designs from around the world.
Discover 40 Centuries of Middle Eastern History.pdf

FIFA World Cup range and Sudoku Arabic launch at Toy Fair Middle East 2006
Dubai April 5, 2006: The toy market is constantly evolving; development in technologies and the vast amount of new and creative ideas is helping to fuel the growth in demand for new products. Within the Arabian Gulf States 50% of the national population are under 16 years old; the forthcoming Toy Fair Middle East will help manufacturers and suppliers bring the latest products to this large and growing market. The Toy Fair is the largest of its kind within the region, and will take place at The Dubai International Exhibition Centre from 22nd – 24th May 2006.
FIFA World Cup range and Sudoku Arabic launch.pdf